Have you ever laughed hearing a story about a friend meeting someone on a dating app and they look nothing like their profile picture? Sadly, bad and outdated photos aren’t exclusive to the dating world. LinkedIn, Facebook and company websites are filled with photos that have surpassed their best before date.   Whenever I’m working with a client on redesigning a…

I recently had a conversation with a friend about how she’s feeling guilty for taking time off. This isn’t the first time someone has shared their worries about how they’ll be perceived for taking more than a week’s vacation.  In our culture of seeing being busy as a badge of honour, it’s no wonder so many people struggle with hitting…

As I work with organizations to plan strategically for the future, a big theme that continues to come up in conversations is the challenge dealing with the micromanagement approach. This is often tied to a discussion about change management. While some members of a leadership team see the need for and are implementing change, they’re rubbing up against managers or…

When I work with organizations, when the topic of corporate culture comes up, it’s often viewed as something external to staff and out of their control. I hear – while what you’re saying makes sense, it doesn’t align with our corporate culture which is very slow to change. Our corporate culture isn’t there yet – so we need to wait. …

I was recently scrolling LinkedIN and came across a personal post by someone I follow on Facebook. I immediately became uncomfortable as I knew this person likely didn’t mean to share something so private on LinkedIN. So how did it happen? I’m guessing they use a scheduling tool vs creating posts unique to the platform. The giveaway – seeing hashtags…

In the 25+ years I’ve worked in public relations, one of the biggest challenges I have in developing marketing or communications strategies is getting clients to understand that their audience isn’t everyone. While it may seem obvious to some, it’s a hard concept for many to embrace.  Here’s a typical conversation when I’m working with a client on developing a…