In our personal lives, many of us are passionate about a cause or activity, and don’t think twice about throwing our energy into its pursuit. It could be coaching a sport, running marathons, painting, photography or advocating for your child. By following our passion we are inspired, motivated and have impact. But how often do we follow our passion in…

Social media has changed the way we communicate. And complicated it. While it has allowed many professionals to do away with corporate speak, it has also created a gray area for those working in corporate communications to figure out how personal can I be? And when can should I be corporate? Many struggle with how to speak to your ideal…

Last week I was on national television promoting my new book. It was exciting, nerve wracking and extremely rewarding. Despite having done countless media interviews, I still take the time to go through the steps on how to prepare for a television interview. And trust me, this preparation is key to nailing a television interview you are proud of and…

I’m living in a bit of a whirlwind right now. As I write this post, my head is swirling with packing checklists, getting kids ready for school, and, oh yes, preparing for a book tour to promote my second patient advocacy book. While professionally I’ve worked in public relations for over 20 years, since the birth of my second child…

If you’re a media spokesperson does this sound familiar? Staff – Hey a reporter called to talk to you. You – Great. Who was it? Staff – She said her name was Bonnie. You – From what media outlet? What did she want? Staff – No idea. She just left her name and number. Here you go. You – Sigh….

When I was teaching public relations at a university, my students ended their term with a four-month co-op placement. Many wanted the glamorous or trendy placements at big agencies or companies. For them it was about the status not the position or professional fulfillment. Having worked in glamorous, and not so glamorous organizations, the advice I always gave my students…