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To show the cover of Your Child's Voice book by Cynthia Lockrey

Media Relations DOES Make a Difference

September, 4, 2019

I’ve been working in and speaking about media relations for over 20 years. In an age of social media and digital communications I’m often asked if media relations still makes a difference. The short answer is YES!! When I started my career as a newspaper editor, the local paper didn’t just deliver news but also connected the community. The stories…

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Storytelling – It’s All in Your Brain

August, 24, 2019

One of the oldest methods of communication is through storytelling. In our age of technology it’s still the best way to convey information. Why? Because when we share stories it actually alters how the brain processes information. Our brain is hardwired for stories. When we hear an impactful story, it changes the chemistry in our brain and allows us to…

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Showing a woman truly happy

Embrace the Power of Leaving Your Job on Your Own Terms

August, 12, 2019

I love reading career motivation articles on leadership, authenticity and other hot topics. But one topic that doesn’t get much attention, is the importance and power of leaving on your own terms. I’m talking about knowing when to quit a job or client who is no longer in alignment with who you are as a professional or a person. Quitting…

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Showing a screen shot of Google Analytics

Why I love Google Analytics (and so should you!)

August, 1, 2019

Every time I do a personality test, the results come back pretty much the same. I’m a big picture thinker, whose superpowers lie in the human connection and storytelling. My weak spots are details and data. And yet I love Google Analytics. And so should you. If you are a fellow Google Analytics nerd, you know why I love this…

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A beach scene reminding us to be in the moment not on our phones

Why taking a break from social media benefits us all

July, 16, 2019

In the last few months, the majority of my consulting and training work has revolved around social media. I’ve given talks on how to rock social media, helped organizations develop and implement content plans and coached teams on how to have a singular brand voice online. Despite (or maybe because) spending so much time working in this area, I decided…

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How to get started in social media using baby steps

June, 17, 2019

Social media has been around for many, many years, yet there are still businesses that are scared, terrified or downright avoiding adding it to their marketing mix. Why? I think it’s a mix of uncertainty, lack of understanding (of its value and importance) and fear. As a corporate trainer, my workshop How to Rock Social Media has now become my…

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