Those of us who have worked in public relations for a long time assume (and often pull out our hair) that people know the difference between public relations and marketing. These two terms are often intermingled and used incorrectly. So what is the difference between public relations and marketing? Well it’s simple (and complicated). Public relations is often focused on…

Have you ever gone to a business networking event, ate cheese and crackers, handed out business cards and come home exhausted? Aghh. I know I have. So how do you grow your business network in an authentic way that resonates with you and your business? You need to harness the power of referrals. This process starts with you referring clients,…

When you were in school, you were likely told to focus on your weakest subjects. For me it was math. No matter how many times the teacher explained the concept, I still didn’t get it. And no amount of tutoring ever got me out of the C range. In Grade 12 a teacher said something to me that changed my…

Communications is a skill that is rarely taught, but is one that many professionals are expected to master. It is assumed you will know how to be a good public speaker, writer, presenter and interviewee all based on the fact you are good at your chosen profession. Because of these assumptions, few people take the extra step to improve their…

On any given day there are many stories in the media about wrongdoings or allegations against a person or company that threatens not only their reputation but also their future. Accountant accused of fraud, contaminated product, inappropriate comments made by staff, are just a few events that can unwillingly push an organization into the spotlight. But guess what? Rarely do…

A couple of weeks ago I posted a Facebook live video. I was talking about the various elections (in Canada and US) and how we can learn the importance of key messaging from the candidates. Who is clear on their message (you know exactly what they stand for)? And who throws out the usual comments like cutting taxes, getting spending…