Every time I do a personality test, the results come back pretty much the same. I’m a big picture thinker, whose superpowers lie in the human connection and storytelling. My weak spots are details and data. And yet I love Google Analytics. And so should you. If you are a fellow Google Analytics nerd, you know why I love this…
Read MoreWhy taking a break from social media benefits us all
In the last few months, the majority of my consulting and training work has revolved around social media. I’ve given talks on how to rock social media, helped organizations develop and implement content plans and coached teams on how to have a singular brand voice online. Despite (or maybe because) spending so much time working in this area, I decided…
Read MoreHow to get started in social media using baby steps
Social media has been around for many, many years, yet there are still businesses that are scared, terrified or downright avoiding adding it to their marketing mix. Why? I think it’s a mix of uncertainty, lack of understanding (of its value and importance) and fear. As a corporate trainer, my workshop How to Rock Social Media has now become my…
Read MoreThe real struggles of being a published author
I’m fortunate to be in the 1% of people who has cold pitched a book and ended up with a publishing contract. In my case lightning struck twice – I had two non-fiction advocacy books published in 2018. While it’s pretty cool to be a published author, it is a struggle to get your book noticed. I’m no J.K. Rowling…
Read More4 Social Media Tips to Create Engaging Content
Every time I work with a client, speak at a conference or deliver a corporate training workshop, questions about social media dominate the conversation. Social media is a big mystery (and concern) to many entrepreneurs and organizations. Why? Because many people asking the questions built their businesses and careers in a time before social media was a large part of…
Read More3 Active Listening Tips I’ve Learned as a Parent
There is nothing like being a parent to push you out of your comfort zone and hit you with life lessons you may or may not have been prepared to learn. This was true last week. The lesson I was learning (repeatedly) was the importance of fully listening without trying to fix or solve a problem. Listening to hear what…
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