A few weeks ago I had to sit through a particularly painful presentation. The presenter not only had a never ending Power Point slide deck, but also spent most of the presentation reading from notes. To keep myself from falling asleep, I made notes on how this person could have gone from boring to engaging with some key presentation skill…

It’s been two months since I launched How to Communications – a digital product website aimed at helping people understand and learn public relations tools and techniques. In the months leading up to going live, I worked on fine tuning my templates, creating  power point presentations, writing the copy as well as getting a visual identity and brand for this…

The simple and easy to use communications plan is my absolute favorite tool and has saved my skin more than once. Especially when I’m juggling multiple projects with different deadlines. It is the number one way to get organized, and keep others accountable and on track. If you don’t know what a communications plan is, or you aren’t using them…

Last week I had the chance to try something new. Very new. I seized the opportunity to work with Isabelle from Leap Zone Strategies to help me figure out the world of digital products and digital marketing. I created How to Communications to share my 20+years of public relations experience, training and teaching with a broader audience. But guess what?…

In my previous blog post I wrote about how to write a press release. Now that you’ve created a press release the media will actually read, the next challenge is how to pitch to the media. The first step is figuring out the media outlets that would be most interested in your story. Yes, you can send it to all…

This is a question I hear a lot – how do I write a press release? Other common questions include – how long should a press release be? Can a press release include bullet points? How do you issue a press release? How does a press release work? Before I start answering some of these questions, and leaving others for…