The simple and easy to use communications plan is my absolute favorite tool and has saved my skin more than once. Especially when I’m juggling multiple projects with different deadlines. It is the number one way to get organized, and keep others accountable and on track. If you don’t know what a communications plan is, or you aren’t using them…

Last week I had the chance to try something new. Very new. I seized the opportunity to work with Isabelle from Leap Zone Strategies to help me figure out the world of digital products and digital marketing. I created How to Communications to share my 20+years of public relations experience, training and teaching with a broader audience. But guess what?…

In my previous blog post I wrote about how to write a press release. Now that you’ve created a press release the media will actually read, the next challenge is how to pitch to the media. The first step is figuring out the media outlets that would be most interested in your story. Yes, you can send it to all…

This is a question I hear a lot – how do I write a press release? Other common questions include – how long should a press release be? Can a press release include bullet points? How do you issue a press release? How does a press release work? Before I start answering some of these questions, and leaving others for…

Some of you may be bristling at the headline Why Public Relations is Better Than Advertising as you work in marketing or are more comfortable with traditional advertising. And hey, why not? It’s solid and dependable. You purchase the ad space in your selected medium and create your ad. Instant results as you can see the message you want to…

Media relations is a broad term used to capture a variety of interactions with the media. While some people may think sending a press release or calling a reporter is media relations, it is only part of a bigger picture. And if not done properly, with the right intentions, the results can be the opposite of what you intended. So…