Over the years, I’ve written a number of blogs about leadership exploring the unique skills, mindset, personality and humanity needed to be a true leader. This e-book is a compilation of these blogs. While there continues to be some confusion between being a manager and a leader, I believe the core difference is a manager looks to pull from the…
How to grow your career on your own terms. As I sat down to write this e-book, going through various articles I’ve written over the years, I realized I’ve spent a lot of time giving career advice. Many of the chapters were written after a deep discussion with a client or friend who was struggling with an aspect of their…
Learn to create engaging and impactful presentations This e-book will help you identify some common mistakes speakers make, provide some insights and tips on how to create engaging presentations and connect with your audience, while giving you the confidence to share your story and be heard!
You’ll learn how to share your message with confidence, and actually be heard and understood by your audience.
As your skill set grows, you’ll feel confident to go after the job of your dreams [and ace your interview].
You’ll be noticed for your clear communication style. And, your audience will thank you for not boring them.
You’ll learn how to take control of negative situations before they take a left turn.
You’ll learn how to become a storyteller and truly connect with your audience.
Core communication skills, like how to make great presentations, will help you excel in every area of life, not just in your career.
Having templates and resources ready to go will allow you to spend the time you’re saving on more important work [because we know how things are piling up on your desk].
As a member, you’ll have access to our Facebook Group to be able to ask questions and hear from other professionals, and build your network.
Cynthia and her team will be available to answer questions and give advice when you get stuck - and no one will know how you got so smart!
Before working with Cynthia, I had no idea how to effectively communicate with the public. I was winging it and my approach was not connecting. Cynthia gave me the tools I need to confidently organize media events, write stand-out press releases, develop effective website content and create engaging social media content. She gave me easy to remember tips that I return to time and time again in all of my marketing materials. Her ability to speak in plain language and use real world stories helped me understand the ‘Why’ of her communications strategies. Cynthia’s range of experiences in the communications world sets her apart from other professionals. And as an added bonus, Cynthia was fun to work with and brought humour to the process. I would highly recommend Cynthia’s services to anyone looking to strengthen their personal or business communications.
Lindsey Haist | Alder Environmental Services
Cynthia brings a clear and practical strategic lens to communications issues that comes from 20 years of working on the front lines in both the corporate and government context. She effectively rallies and leads internal stakeholders through communications projects, keeping everyone focussed on the budget, time frames and most of all — end goals! She’s fantastic to work with.
Caroll Taiji | President Taiji Brand Group
We found working with Cynthia to be extremely beneficial from a number of perspectives. In our first contact with her, she was able to get to work right away and quickly provided us with an action plan. With her years of varied experience in communications I trusted her judgement and approach. Throughout engagement with her, she consistently followed-up to keep things on track. At the same time she was very open to other suggestions and worked them into her final report and recommendations. As she works outside the organization her unbiased and objective view allowed for less distractions and more focus on the real issues.
Cathy Robertson | Cowichan Community Futures
We recently presented to a local group and your techniques work! We have so much information to share that it’s impossible to remain focused, but you sharing your strategies helped. We used and stuck to the three key messages that we wanted to convey. This helped us transform our presentation, stay focused on our agenda items and refer people to follow us to learn about all the things that we do. So thank you and please keep up the great work!
Barb Lovell | Executive Director, Chatham-Kent Children’s Safety Village
I used How to Conduct a Communications Audit to develop my very first plan for an internal audit with staff. I had never done one before and I needed something practical that would enable me to deliver very quickly. The guide is simple and takes you through the planning process step-by-step. Cynthia also made herself available to review my plan and provide feedback. I highly recommend this product.
Natasha Horsman | Manager of Communications and Strategic Initiatives
Even the most seasoned communications professionals will appreciate the How To Communications documents, particularly if tasked with writing a media relations handbook for staff or conducting internal media training. The heavy work is all done for you. The advice and tips are clearly based on years of experience and industry best practice.
Christie Judson | Communications Specialist
Cynthia has an incredible capacity as a facilitator and communicator to invigorate and enliven every strategic process. Her insights are crystal clear and outcome focused. Cynthia helps people to realize their most authentic intentions and work toward positive, well-informed results.
Amy Melmock | Manager, Economic Development Cowichan
When you join How to Communications, you’ll pay a one time fee that gives you lifetime access to everything we currently offer, as well as any additional resources we add. This means the resources will always be available, and you can work at your own pace.
You’ll gain instant access to templates, training videos and step-by-step guides developed over Cynthia’s 20+ year public relations career.
Resources are grouped together to address specific needs quickly and efficiently. Some of the areas we cover:
You’ll also be given access to the How to Communications Facebook Group where Cynthia and her team will be present to offer advice, answer questions, share exclusive training and tips, and help you when you need it most.
Cynthia is an award winning communications expert with over 20 years of public relations experience in NGO and government organizations.
She is the published author of two books, a contributing writer to a number of publications, and a sought after conference speaker and corporate trainer.
Known for her straightforward and practical approach, Cynthia combines humour with her personal experiences to get her message across in a memorable and understandable way. Read more about Cynthia here →
Who is this for?
– Business owners who are trying to navigate social media, generate traffic to your website and connect with your customers. You’ll learn how to rock social media, make your website work for you, harness the power of storytelling and more.
– Communications specialists that have been working in communications for under 10 years. You’re poring over information trying to get ahead. You’re thrown into projects and don’t know where to start. You’ll love having access to a veteran PR professional’s personal templates and training videos.
– You’re the most knowledgeable person in your organization when it comes to communications, but you could still use help. You’re wishing you had someone to run your questions and problems by. Think of this membership as your secret toolkit. And if you can’t find an answer, shoot us an email. We’re happy to help.
– You’re wearing 18 hats [and communications is just one of them]. You’re working for an NGO or government agency with a tight budget. You’re in luck. Your membership will give you access to all the resources you’ll need, you’ll hone your communications skills and get through some sticky situations landing jam-side-up.
I don’t work in public relations. Is this still for me?
Yes. The training videos come with step-by-step guides to walk you through the materials. The resources have been created as bite size pieces so you can work your way through learning public relations, and skip the videos that aren’t applicable to you. Having strong communications skills will help every professional shine.
Who’s this NOT for?
People who think they have all the skills they need. yawn. And anyone that wants to keep their organization or business a secret.
What’s your refund policy?
Okay, here’s the deal. Because of the digital nature of the products, generally refunds are not offered. However, we’re confident that members who work through the material, test it out, and ask questions will get the results they’re looking for. For those that can show that they’ve done the work and are still not satisfied, send us an email within the first 30 days outlining this and we will consider refunds on a case by case basis, at our discretion.
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